About and Team
Groundwork Promotions specializes in online marketing campaigns. We develop strategies, produce content, and run promotions to communicate your message and vision. With every business we work with and every organization we promote, each has a message they live day to day. It is the root of what makes them unique and the heart of what we work to communicate.
Stephanie Stean – Stephanie is the Owner whose leadership and vision guides Groundwork. She oversees day-to-day operations and guides the creative direction and business development. She brings a clear vision to projects and consults with clients on highlighting their uniqueness and pulling-out messages that matter.
Paul Holze – Paul is the Manager of Promotions, heading the media projects and working one-on-one with clients on the social media strategies and marketing plans. He most enjoys the creativity involved in utilizing the online networks and establishing each business online.
Bart Rossmann – As Coordinator of Web Technologies, Bart’s visual eye lends itself to creating that which is aesthetically beautiful yet functional. His web development and management skills provide the behind-the-scenes work to establish a vision online.
Values and Style
We value mutual success over profit. We don’t focus on just outputting a product but instead, commit ourselves to helping businesses gain knowledge and independence with their online marketing, while also assisting them in achieving their goals. We individually tailor our services to each business’s needs and emphasize quality in our services and relationships.
Process and Approach
We approach online marketing as an extension of a business’s voice, providing an opportunity to be creative with your online presence. Our process first involves discussing goals and objectives, evaluating current networks and outreach, and providing concepts and strategies to bring out your best and creatively convey your message and story.
We then manage social media campaigns, from concept and development to outreach and evaluation. From planning to execution, we take a documentary-style approach to get to know your personality and vision, bringing out what makes you most unique. We set-up your social networks, manage the outreach, and follow with a period of support and evaluation, monitoring analytics to measure the impact of the engagement and outreach.