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Social Media Innovation

May 11, 2017 @ 6:00 pm - 7:30 pm

Companies need to compete in two time periods: the present and the future. How does one balance this dual, or ambidextrous, orientation? How do we fuel necessary innovation in the present, while investing in disruptive technologies, business models, partnerships, and customer experiences that set the course for the future? How do we foster innovation beyond the product—to the organization, networks, financial models, distribution channels and other forms of innovation—that can accelerate competing for the future? Can we and should we balance over time by sequentially switching our focus from radical to incremental (e.g., behave like a tech business and build new “platforms,” then add “modules”) rather than trying to do both at once?

Join us as we explore the next problem in the 7 Big Problems in the Marketing Industry series.

Program begins promptly at 6:00 pm. Please arrive early for check-in and networking beginning at 5:30 pm.

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