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Strategic Social Media for Businesses and Nonprofits
July 28, 2018 @ 10:30 am - 12:00 pm
Social Media Librarian Lisa Bunker has been teaching and working professionally on Facebook and other social media platforms since 2009, and is a contributing author of the 2017 book “Using Social Media to Build Library Communities.”
This workshop will cover:
- How writing for social media is different from other ways you market your business or nonprofit
- Assessment of the strengths and weaknesses of the major social media platforms
- Content strategies based on your target audience, and your company or non-profit’s branding or mission
- Reality check: what is and isn’t possible on social media
- Best practices in general.