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Understand Your Competitors
July 26, 2018 @ 10:30 am - 12:00 pm
Differentiation is key when you’re in a saturated market. Do you know how your business fills a unique niche in the market? The first step to positioning your business is understanding your competitors. In this workshop you will use ReferenceUSA, a national business directory, to understand who your competitors are, where they’re concentrated, and how big of a market share they hold.
This class can also be used to identify potential customers for businesses who sell to other businesses.